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Thursday, Feb 09th

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Simple tip: SEO + semantic URLs = easier Google Analytics administration

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I was just cruising through a bunch of stats for some sites we run and got frustrated with the simplest thing... 

...Joomla's inherent URL paths are really annoying when you want to move quickly through your stats reports and see how specific site content is reacting with your visitors - even the stock 1.0.x Search Engine Friendly (SEF) URLs aren't too intelligible to people despite making Google slightly happier.  Things will change in this respect when 1.5 goes stable - its supposedly going to ship with a stock solution for human-readable URLs!! (yay)


So, until 1.5 goes stable and we all tackle site upgrades, I highly suggest installing a 3rd party extension to handle human-readable URLs... they'll make your site return in Google better plus make your stats data mining exercises less laborious.

Lots of people use Artio JoomSEF and a bunch of plugins for it are available to make it work with other extensions but I've got years of experience with OpenSEF and highly recommend it for simple sites that mainly deal with stock Joomla setups for publishing/content management.  In fact, the long-time stagnant status of the OpenSEF project's been kicked in the britches and its been renamed as NuSEF ...

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